Brand Your
Scope
Full e-commerce redesign for a B2B custom packaging brand: PDP, custom configurator, multi-state account experience, and art direction for product photography.
Role
Lead designer
Art direction, UX/UI, design system, photography direction
Worked with
Brand Your helps businesses personalize their takeaway packaging, coffee cups, bags, boxes, through a B2B store that handles custom design, validation, and production end to end.
Making brand your identity come to life
Brand Your came to us with a fresh identity, a new logo, new colors, new tone, but the guidelines stopped at the edge of static design. Our job was to take that identity and make it work on the web: typography that scales, components that hold, a digital system that feels exactly like the brand it represents.
A navigation for two ways of shopping
Brand Your customers shop in two very different ways: by industry, whether you're a coffee shop, a bakery, or a restaurant, or by product type (cups, bags, accessories…). The navigation handles both at once: a top-level switch between the two logics, and visual mega-menus that surface real products, not just labels.
A side cart that holds more than products
Custom packaging orders carry a lot of information, artwork files, variants, large quantities, and prices that scale with volume. The side cart was designed to handle all of it without overwhelming the customer, while quietly surfacing related items and offers to grow the average basket.
