Munchies
Scope
Brand creation and full e-commerce experience, designed as a Medusa 2.0 demo store.
Role
Lead designer
Art direction, brand identity, UX/UI
Worked with
Munchies is a fictional cookie brand designed from scratch as a demo store for the launch of Medusa 2.0.
Built to be remembered
We created Munchies from scratch, an entire fictional brand built just for the demo store. Every detail of the identity was designed to feel memorable: bold, warm and a little bit playful. The result is a monochrome palette built around a vibrant orange, made to stand out as a starter store.
Consistent Brand Imagery
Every visual on the site was made with Midjourney, same lighting, same tones, same warm backdrops, shot after shot. The discipline pays off in scrolling: the catalog feels like one brand, not a collage of stock images.
Engaging product page
The product page brings together everything a buyer wants to know before adding to cart, cross-sell suggestions, customer reviews, and context about the brand.
Multiple markets, one experience
The store adapts currency, shipping, and messaging based on where the customer is without losing the brand's voice. A small panel makes switching markets effortless.
