Four Reasons
Scope
Three-year design partnership: e-commerce redesign, email campaigns, marketing visuals, trade show materials and printed in-pack cards.
Role
Lead designer (freelance)
Art direction, UX/UI, design system, email and print design
Worked with
Direct collaboration with the Four Reasons team
Four Reasons is a Finnish hair care brand that breaks the narrow mold of beauty: bold, pink, inclusive, designed for everyone to find a better hair day.
We love the real you
Four Reasons came to me for a website refresh built around their new identity: bold, pink, inclusive, a brand that breaks the narrow mold of beauty, one better hair day at a time. The redesign carries that voice across the whole site: warmer, more human, more like the brand really is.
Which product is for you
Four Reasons' catalog spans several collections, each with its own logic. We added tags directly on the product cards (best-seller, new, vegan) and a hover state that surfaces the product's main benefit, small details that help customers find their match faster across collections.
How to choose the right tone
Color masks are tricky to pick. We built a guided selector right inside the collection page: customers start with their hair base (blonde, brunette, red, vivids), then refine by color. Finding the right tone just became easier.
“Chloe has been a fantastic asset to our brand! She fully understands our brand, and her work reflects her expertise in branding and digital design. Chloe's attention to detail is remarkable, and after 3 years of working with her, she still manages to wow us with her designs. Chloe has designed our websites, emails, banners and other marketing materials, even our trade show booth, which was a huge hit. Chloe has great communication and she is pleasant to work with.”
Sophia Hyökyvaara
Owner at Four Reasons USA
Marketing materials
Working with Four Reasons for more than three years, I designed everything around the brand's customer touchpoints: marketing emails (automated flows and bi-monthly campaigns), trade show booths, and the printed cards that ship inside every order. Each piece carries the same voice: warm, inclusive, a little bit playful.
